A good positioning on search engines, especially on the first page of the latter, increases the traffic of a site since the number of visitors will certainly increase. These visits can quickly turn into leads for a seller site, when the content is relevant and interesting. It is above all a marketing process that is highly exploited and has even become unavoidable given that the majority of people are connected to the Internet. Precisely, to have this positioning, the success of natural referencing is crucial. The implementation of this technique requires know-how, skills and experience. In this regard, it is advisable to contact directly an SEO agency which will know how to detail and evaluate the SEO services that each site needs. Many service providers offer their services, they can be easily found online, on directories. Nevertheless, among all the offers available, it is advisable to compare prices and services to make sure of the sure value of the agency to hire.
How do I contact an SEO agency directly online?
In order to highlight its visibility, a company must succeed in its SEO (Search Engine Optimization). Given the technical nature of this process, the choice of a competent agency is essential to guarantee the relevance of the optimization. There are many ways to contact an agency directly online. Launching an online search based on keywords to obtain a SERP (search engine result page) listing the most relevant agencies is the easiest way to do it. Normally, the choice of an agency should not be limited in space since the company can order online, even if the hired professional is located deep in the country or even on the other side of the world. However, having a list is not enough as the company must be able to choose the right agency. Evaluating a few criteria certainly leads to the right professional.
How to choose a SEO agency?
The selection of an expert in the field of SEO must be done carefully. Certain elements can be considered and analysed to facilitate the choice.
A reputable or experienced SEO agency or consultant must have references. This professional should not be reluctant to talk about them to his clients.
During the first contacts, a good agency takes the time to get to know the client’s needs and does not rush to draw up an estimate. Normally, a good professional should propose “off-page” strategies and “on-page” optimization. Beware of professionals who immediately send a quote without even identifying the expectations of the requesters.
Regarding the SEO strategy, a good professional will deliver the essential documents (roadmaps, action plans, and many others) detailing the steps to be taken. Typically, the classic steps consist of :
defining the keywords by carrying out a semantic study;
to overcome the crawl blockage by limiting errors;
creating and optimizing content;
identify the most efficient levers by analysing the first 3 results of the main search engines;
establish a netlinking campaign.
Agencies holding certifications are to be favoured in the choice. These certifications include QASEO, CESEO, MOZ SEO training, SEM Rush and Google Analytics.
Renting the service of an SEA agency
Natural referencing must be coupled with SEA (Search Engine Advertising) for the optimization to be successful, these two techniques are complementary. SEA is a paid referencing that allows you to position yourself on relevant keywords. The SEA agency’s main mission is to position an advertisement on the paid part of search engine results. A good SEA referencing gives a site the opportunity to increase its visibility and to manage its ads in real time. A successful SEA generates and increases the audience on a site.